National Textile University (NTU), Faisalabad hosted the 25th Textile Asia Conference 2023 which was held at the Expo Centre, Lahore from 13th-14th October, 2023. Our distinguished faculty members from School of Engineering & Technology (SET) not only showcased their profound knowledge and innovative research with the audience but also presented NTU commitment to excellence in the field of textiles. Moreover, the esteemed panelists discussed the current challenges encountered in the denim market and revealed some of the prominent obstacles that hinder the growth of Pakistan's textile sector.