Award NGO is working with rural women of Pakistan to elevate their living standards by providing them confidence, motivation and skills. The principal objective of this collaboration is the reservation of vanishing Textile Crafts of Pakistan. Different Pakistani Regions are associated with the unique art techniques and crafts; the skill of artisans is also unmatchable.

With this bonding, the School of Arts and Design agreed to assist in current trends and the demands of products according to local and international market. It was further decided to conduct research to find out obstacles and causes of low wages of artisans in rural areas so that some better profitable opportunities for the regional artisan can be produced. The intention of this alliance is also to generate a community-based innovative manufacturing structure that assists to take these hand-crafted products to the worldwide audience.