During 1st day of 2nd All Pakistan DICE Textile Innovation Event-2017 ,DICE Shark session was conducted in video conference room of university in which total 9 projects were pitched before CEOs of different industries out of which 7 projects got funding of total Rs/-3 million rupees. This session was conducted 1st time in the history of Pakistan and got a lot of appreciation. Industry shown there commitment to continue there support to promote such type of initiatives in future as well.