Mehvish Sultan is a Lecturer at the National Textile University (NTU), Faisalabad, Pakistan, with academic and professional expertise in marketing, business strategy, and the textile industry. She holds an MS/MBA in Marketing and a Bachelor of Business Administration from National Textile University, where she graduated as a Gold Medalist.

Her academic and research interests lie at the intersection of sustainable marketing, strategic business development, and digital transformation,with particular emphasis on the twin transition of digitalization and environmental sustainability. She is particularly interested in how organizations leverage digital technologies, sustainable marketing strategies, and innovation capabilities to identify business opportunities, strengthen competitive advantage, create stakeholder value, and achieve sustainable growth.

Her research explores sustainability-oriented business models, ESG-driven branding, digital innovation, organizational adaptation, and the role of emerging technologies in business strategy. With experience in university teaching, research, export marketing, and textile manufacturing, she seeks to bridge academic research and industry practice, particularly in the textile and apparel sector.

Through teaching, research supervision, and industry–academia collaboration, she aims to contribute to the development of sustainable business strategies, digitally enabled growth, and responsible innovation. Her broader research ambition is to advance understanding of how firms can integrate sustainability, marketing, and digital transformation to achieve long-term business performance and sustainable development.