Hamza Zafar

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Hamza Zafar

Hamza Zafar

Lecturer

  •  Address: Sheikhupura Road, Faisalabad - 37610, Pakistan
  •  Phone: +92-41-9230081-82 Ext: 169
  •  Fax: +92-41-9230098
  •  Email: [email protected]
  • No. of Journal Publications: 2
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  • No. of Conference Papers: 0
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Biography

Mr. Hamza Zafar is a Lecturer in the Faisalabad Business School (FBS) at National Textile University, Faisalabad, Pakistan. He holds a Master of Business Administration (MBA) in Marketing from NTU. He teaches courses in Strategic Marketing, Digital Marketing, Operations Management, and Principles of Marketing to MBA and undergraduate students.

His primary research interests focus on the integration of Artificial Intelligence (AI) in social media marketing, consumer behavior, brand management, and sustainable green marketing dynamics. Mr. Hamza possesses robust expertise in both quantitative and qualitative empirical research methodologies, utilizing advanced analytical tools such as SPSS and SmartPLS. Beyond academia, he brings over 4+ years of active industry experience as a Digital Marketing Manager, Performance Marketer, and NAVTTC Vocational Instructor, bridging practical market strategies with scholarly rigour.


  1. Masters in Business Administration (MBA - Marketing)
    National Textile University, Faisalabad, Pakistan  (2022-2024)
  2. BS Agriculture
    University of Agriculture (UAF), Faisalabad, Pakistan  (2018-2022)

• Artificial Intelligence (AI) in Social Media Marketing

• Consumer Behavior & Brand Equity Management

• Digital Marketing Strategy & Performance Analytics

• Green Marketing & Sustainable Consumerism


  1. Content Marketing And Advertising
    National Freelance Training Program (NFTP) (Nov 2023 - Feb 2024)
    • Content Marketing, Digital Advertising, Freelancing & Strategic Brand Promotion

  2. Amazon Virtual Assistant
    NAVTTC (National Vocational and Technical Training Commission) (2022)
    •  E-Commerce Store Management, Product Sourcing, Amazon FBA/VA & Listing Optimization

  3. Advanced Facebook Advertising
    Meta Blueprint (2025)
    • Meta Ads Manager, Performance Marketing, Audience Targeting & Paid Campaign Strategy

  4. Data-Driven Marketing
    Meta Blueprint (2025)
    • Analytics, Marketing Data Interpretation, ROI Optimization & Consumer Insights.

  5. From Business Goals to Ad Objectives
    Meta Blueprint (2025)
    • Campaign Planning, Strategic Alignment, Ad Conversion Funnels & Goal Setting.

  6. Implementing Buying Types & Bid Strategy
    Meta Blueprint (2025)
    • Media Buying, Auction & Reservation Bidding, Budget Optimization & Paid Media Strategy.

  7. Understanding AI's Impact on Business
    LinkedIn Learning (2025)
    • Artificial Intelligence Strategy, Marketing Automation, Prompt Engineering & Digital Transformation.


  1. Lecturer
    National Textile University, Faisalabad (Feb 2026 - Present)
    • Delivering lectures in Strategic Marketing and Digital Marketing for MBA classes, as well as Operations Management and Principles of Marketing for BBA/undergraduate programmes.
    • Conducting empirical research in AI in marketing, consumer behavior, brand management, and sustainable green marketing.
    • Supervising academic projects, curriculum development, and student mentorship at Faisalabad Business School (FBS).

  2. Digital Marketing Manager
    Bitsbuffer (Dec 2023 - Feb 2026)
    • Directed multi-channel social media campaigns, brand positioning, and digital marketing strategies.
    • Executed Search Engine Optimization (SEO) and Pay-Per-Click (PPC) ad optimizations across platforms.
    • Integrated AI tools and automated workflows to streamline marketing operations and performance analytics.

  3. Instructor & Coordinator (Digital Marketing)
    Richmond Institute (Australian Affiliated), Faisalabad (Mar 2025 - Dec 2025)
    • Instructed comprehensive digital marketing courses and practical training modules.
    • Coordinated academic, developmental, and departmental activities across faculties.
    • Supervised student projects and practical implementations of digital media strategies.

  4. Senior Digital Marketer & NAVTTC Instructor
    Career Institute, Faisalabad (Aug 2023 - Aug 2024)
    • Instructed government-sponsored NAVTTC vocational digital marketing courses.
    • Executed multi-platform paid search and social ad campaigns for lead generation and brand reach.
    • Trained students in hands-on digital skills including SEO, performance marketing, and content creation.

  5. Social Media Marketing Specialist
    Million Web Services, Lahore (Sep 2024 - Jan 2025)
    • Managed end-to-end social media channels, content calendars, and audience engagement strategies.
    • Optimized organic reach and implemented brand growth tactics across digital platforms.

  6. Digital Marketing Specialist
    Team's Floor, Faisalabad (Mar 2022 - Sep 2023)
    • Developed and maintained online marketing campaigns, SEO improvements, and social media activities.
    • Analyzed traffic metrics and marketing data to improve campaign performance and conversions.


2026

1

Bilal Nasir, Nasir Ali, Hamza Zafar, "The Circular Textile Transition: A Bibliometric and Systematic Review of Financial Barriers and Market-Consumer Drivers", Journal of Global Social Transformation (JGST), Vol. 2, No. 9(s4), (2026), pp.9(s4)

2

Ummar, R., Zafar, H., Shaheen, K., Anjum, A. S., & Bashir, I., "Green Marketing and Green Consumerism as drivers of Sustainability in the Hospitality Industry", Journal of Marketing Management, Vol. , No. , (2026), pp.