Teaching
2016 | |
1 | Kiran Shehzadi, Muhammad Ahmad-ur-Rehman, Anam Mehmood Cheema, Alishba Ahkam, "Impact of Personality Traits on Compulsive Buying Behaviour: Mediating Role of Impulsive Buying", Journal of Service Science and Management, Vol. 9, No. 5, (2016), pp.5 |
2020 | ||
1 | MS/MPhil | Sensory brand experience and brand loyalty: mediating role of customer effective commitment, and brand equity and moderating role of employee empathy |