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MS Marketing
NUML University, Faisalabad, Pakistan
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MBA Marketing
University of Agriculture, Faisalabad., Pakistan
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BA
Punjab University, Pakistan
developing effective communication skills.
Pakistan Institute of Management. (2019)
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Lecturer
NTU Faisalabad (8 years)
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lecturer
National Textile University (9 Years)
Teaching and Research
2020 | |
| 1 | Asma Tariq, Mina Kharal, Muhammad Abrar, Alishba Ahkam, Muhammad Saif Ullah Khan, "Solving the Puzzle of Relative Importance of Dividends and Retained Earnings in Stock Valuation: A Case of Karachi Stock Exchange", Theoretical Economics Letters, Vol. , No. , (2020), pp. |
2016 | |
| 2 | Kiran Shehzadi, Muhammad Ahmad-ur-Rehman, Anam Mehmood Cheema, Alishba Ahkam, "Impact of Personality Traits on Compulsive Buying Behavior: Mediating Role of Impulsive Buying", Journal of Service Science and Management, Vol. , No. , (2016), pp. |
2021 | |
| 1 | Alishba Ahkam, "Perceived scarcity outcome expectations and consumer buying behavior in COVID-19: The role of anticipated regret.", 1st International Conference on Management and Social Sciences (ICMSS 2021), Venue: Lahore, (2021) |
2021 | ||
| 1 | Master | Measuring challenges and competitive advantage and global denim jeans market analysis. |
| 2 | Master | Impact of CCTV camera on prevalence the business growth and its limitation in the retail sector of Faisalabad. |
2020 | ||
| 3 | MS/MPhil | brand consumer social sharing value and facebook page engagement, mediating role of satisfaction and trust in apparel brands of Pakistan. |
2019 | ||
| 4 | Bachelor | factors effecting on designer studios. |
