Teaching, administrative and Co-curricular activities
2011 | |
1 | Muhammad Farooq Jamal, "Theoretical underpinnings behind resource based view: a marketing perspective", Interdisciplinary journal of contemporary research in business (IJCRB), Vol. 3, No. 3, (2011), pp.3 |
2019 | |
1 | Co-author: Kalim Ullah Khan, Muhammad Farooq Jamal , "THE EFFECT OF SOCIAL M EDIA MARKETING ACTIVITIES ON CONSUMER RESPONSE AND INTENTIONS TO BUY OF APPAREL BRANDS: MEDIATING ROLE OF BRAND EQUITY", ICMR 10, Venue: Superior University Lahore, (2019) |